Simple Analytics is a privacy-focused alternative to Google Analytics. It provides simple, fast, and GDPR-compliant website analytics without using cookies, thus eliminating the need for consent banners. Fathom offers features like all-site views, email reports, and unlimited data retention, while respecting user privacy. It's designed for easy integration, supports multiple websites, and does not sell user data. Fathom is suitable for a wide range of businesses, from small startups to large corporations.